MarketingProfs Today: Branding Tips | Choosing a Brand Name | What Shoppers Want | Facebook Ad Tactics | Data Overload

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In this issue

1.	How-To: The New Branding: Five Tips for Creating Shareable Brand Experiences
2.	Article: Tasty Naming Lessons Delivered to You by Meal Kit Companies
3.	Podcast: What Shoppers Want: New Salesforce and Publicis.Sapient Research
4.	PRO Today's Live Seminar: Facebook Advertising Tactics for the B2B Marketer
5.	Survey Says: The Staggering Amount of Data Generated Online Every Minute [Infographic]
6.	Infographic: How to Use Mobile Marketing for Your Business

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How-To

The New Branding: Five Tips for Creating Shareable Brand Experiences

By Peter Beck

Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences. Read More

Tasty Naming Lessons Delivered to You by Meal Kit Companies

By Mark Skoultchi

Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names. Read More

Podcast

What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Heike Young of Salesforce and Hilding Anderson of Publicis.Sapient share some surprising findings from new research on what shoppers want, based on a survey of 6,000 consumers and 1.4 billion e-commerce visits. Read More

FOR PRO Members

Today's Live Seminar: Facebook Advertising Tactics for the B2B Marketer

In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More

There's no reason to suffer from FOMO when you can be at the best B2B Marketing Conference of the year learning, networking, and participating in shenanignas. Register for #mpb2b today to ensure your seat!

Survey Says

The Staggering Amount of Data Generated Online Every Minute [Infographic]

By Ayaz Nanji

Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo. Read More

AT-A-GLANCE

How to Use Mobile Marketing for Your Business [Infographic]

By Laura Forer

Unravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions. Read More

event calendar

Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 11	Free Seminar—Webinar Benchmarks Report 2018
Sep 14	Virtual Conference—Marketing Strategy \| 3 online sessions—FREE!
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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