MarketingProfs Today: Demonstrate ROI | Loyalty Programs | Engagement Gap | Print for Marketing

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In this issue

1.	How-To: These Four Data Points Demonstrate Marketing ROI to the C-Suite
2.	Podcast: Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts
3.	PRO How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4.	Survey Says: Customer Engagement: How B2B and B2C Are Missing the Mark
5.	Infographic: Print: A Tangible Way to Invigorate Your Marketing Strategy

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How-To

These Four Data Points Demonstrate Marketing ROI to the C-Suite

By Bonnie Crater

Data can help deliver insights that marketing leaders can use to collaborate with CEOs, CFOs, and sales leaders. And these four essential data points and relationship-building strategies will help you demonstrate ROI and Marketing's value. Read More

Podcast

Loyalty in the Time of Couponing: Barry Kirk on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Barry Kirk, vice-president of marketing for Maritz Motivation Solutions, shares tips on developing effective loyalty programs and discusses strategies for building "cult loyalty" for your brand. Read More

FOR PRO Members

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and the making of video on a budget. We'll also look at the use of social media with video and strategies for cashing in with video marketing. Read More

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Survey Says

The Engagement Gap: How B2B and B2C Firms Are Missing the Mark

By Ayaz Nanji

Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo. Read More

AT-A-GLANCE

Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]

By Laura Forer

Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge. Read More

event calendar

Aug 22	FREE Seminar—10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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