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| By Sean Ellis |
| How do you know where to start when jumping into website optimization? As easy as crossing the street, building a testing strategy oriented to the needs or your users all starts with stop, look, and listen.
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| This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results.
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#SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and Teens
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| By Angela Natividad |
| Just when you think you "get" social, it changes again. See two examples of subversive social culture, Facebook's plans to bring the Internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other social imagery of choice). Skim to transform social into sales.
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By Aidan Grayson
Salt and pepper. Merlot and Gouda. Marketers and tech clients...? You probably don't think of those last two as a good pairing. That's because such pairings often create challenges.
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