Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, August 22, 2024
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👋 Hello, Marketer!
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While planning our Marketing Writing Bootcamp series (starting in September), our marketing team got very distracted reliving the smell of a freshly sharpened number 2 pencil. The feel of that stiff-yet-spongy eraser. The smudges from fresh graphite. BRB—have to run to get some school supplies!
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—Bri Krantz | MarketingProfs Marketing Manager
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How do you create compelling content?
Get Your Content Read!
The job of your first sentence? Get people to read the second one. And its job? You guessed it: get people to read the next. Until they reach the end. Easier said than done? Yes. But starting Sept. 5, you can hear from ten experts—including Ann Handley—on how they create compelling marketing content. They're spilling their secrets around the bonfire at Marketing Writing Bootcamp. Check out the full lineup for this exclusive series now!
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In This Issue
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ARTICLE
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Why Marketing Leaders Should Care About Brand Valuation
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions.
Explore more ➔
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COMMUNITY | TESTIMONIAL
"I could not be happier with the content and delivery of this [SEO] course.... There were MANY lightbulb moments.... Of all the courses on SEO I could have taken, I'm just so glad I chose THIS one."
—The Art of Being Found Master Class attendee
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ARTIFICIAL INTELLIGENCE
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AI Update, August 22, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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Five Ways Small Businesses Can Use AI Image Generators
This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.
See the infographic ➔
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MARKETINGPROFS EVENT
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Where B2B Marketers Thrive
Workshops. Networking. 50+ expert-led sessions. Join your peers at B2B Forum this November in Boston to discover what's working in B2B today! PRO members (that's you!) save $200 on your ticket.
See what's waiting for you ➔
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PODCAST FROM THE ARCHIVES
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The Power and Value of Brand
Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What's Your Brand's Specialization?
Brands can specialize in many ways: a single-segment concentration, a product, a market… What specialization does your brand focus on? Figure it out in just 15 minutes with "Solidify Your Position: Challenge Your Assumptions." It's Lesson 7 from our Marketing Strategy Master Class. PRO members get instant free access now!
Available now to PRO members.
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Upcoming Events
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AUG
29
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60-minute webinar | sponsored by Goldcast
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SEP
4
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60-minute webinar | sponsored by Bruce Clay Inc.
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SEP
5
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60-minute webinar | sponsored by ON24
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SEP
13
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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