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Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
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Thursday, August 22, 2019

How to Create a Customer Journey Map to Optimize Your Campaigns
Influencer Marketing on LinkedIn for Brand Awareness: Goldie Chan [Podcast]
MarketingProfs B2B Forum: Your Last Chance to Save
Instagram Stories 101: What Marketers Need to Know [Infographic]
 
How to Create a Customer Journey Map to Optimize Your Campaigns
An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map.
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Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read more and listen in on this insightful conversation.
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More Conversions, Not Just Visitors: Extend the Usefulness of Google Analytics
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Google Analytics can show you which pages get the most traffic, but do you know which pages meet your conversion goals? You can drive more business by determining which high-performing pages to update and promote. Find your most valuable pages.
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MarketingProfs B2B Forum: Your Last Chance to Save
MarketingProfs event
If you've been planning to attend MarketingProfs' B2B Forum, you'd better act fast. Workshops are selling out, and prices are going up for good on August 24—in just two days... Get your ticket now.
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Instagram Stories 101: What Marketers Need to Know [Infographic]
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand's Stories? Here's what you need to know.
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Profs Picks
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It's not uncommon to see conversion lifts of 30-50% when you drive traffic to your most effective content. But Google Analytics only shows you which pages get the most traffic—not the ones that most commonly lead to closed business. So how can you find those valuable pages? After years of working with artificial intelligence and machine-learning algorithms for marketing, Trust Insights has built a Most Valuable Page (MVP) analysis that can be up and running in no time for just $299. If content creation as a major part of your marketing strategy, you can finally prove which content drives the bottom line.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
AUG
22
[Webinar] How to Build a Customer-Centric Buying Experience
sponsored by Drift | 60 minutes
AUG
29
[Webinar] How to Break Through Digital Noise With Direct Mail
sponsored by Sendoso | 45 minutes
SEP
10
[Online Event] Storytelling Summit for Marketers
11 sessions to help you harness the power of story
SEP
13
[Online Forum] Email Marketing
sponsored by ZoomInfo | 3 live sessions
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
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—Vahe Habeshian, Director of Publications
MarketingProfs

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