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In this issue

1.	How-To: 3 Top Challenges of Influencer Marketing—and Its Past, Present & Future [Infographic]
2.	Article: Five New Skills to Look for When Hiring Your Next Marketing Superstar [Sponsored]
3.	PRO Take 10: How to Organize a Successful Distributed Team Meeting: Communication Is Key
4.	Survey Says: The Content Types That Generate the Highest-Quality Leads
5.	Infographic: SMS Is on the Rise for Business: Trends and Stats

Join us on October 12 as we kick off our brand new High-Performance Content Marketing course – our best-selling course is back for 2017! A dozen content marketing wizards will teach you the insiders’ secrets to mastering content marketing. Enroll today and save $200 with code CONTENT17.

How-To

Three Top Challenges of Influencer Marketing, and Its Past, Present, and Future [Infographic]

By Aaron Orendorff

Today, few marketing terms generate as much buzz as "influencer marketing." But is the result more heat than light? Here's a look at three top tactical challenges of influencer marketing, along with a big-picture view of this marketing strategy. Read More

Five New Skills to Look for When Hiring Your Next Marketing Superstar

By Dayna Rothman, VP Marketing, BrightFunnel [Sponsored Content]

Looking to get hired as a marketer? Or to hire one yourself? Here are the five attributes that a modern marketer needs—and the ones that marketing leaders need to look for when hiring a high-functioning marketing team. Read More

FOR PRO Members

Take 10: How to Organize a Successful Distributed Team Meeting: Communication Is Key

What happens if your team members are distributed all over the country or the world? Physical separation doesn't mean you can't efficiently exchange information and accomplish your goals. In just 10 minutes, you'll learn how to close the gap and establish effective communication. Read More

When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about Chewbacca Mom and Pen Pineapple Apple Pen popularity. Learn to make your content stand out from the crowd with High-Performance Content Marketing. Save $200 when you use code CONTENT17!

Survey Says

The Content Types That Generate the Highest-Quality Leads

By Ayaz Nanji

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. Read More

AT-A-GLANCE

SMS Is on the Rise for Business: Trends and Stats [Infographic]

By Laura Forer

SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right for you, check out the latest SMS business trends. Read More

event calendar

Aug 22	FREE Seminar—10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Sep 21	Teach Me How—Artificial Intelligence for Marketing: Getting Started
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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