MarketingProfs Today: 5 Email Boosters | Social Media Benchmarks for Brands | Better Email Workflow

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In this issue

1.	How-To: Five Simple but Often Overlooked Ways to Boost Your Email Marketing
2.	Survey Says: Social Media Engagement and Publishing Benchmarks for Brands
3.	PRO Seminar: Email Design for Non-Designers
4.	My View: Shedding Light on the Age of 'Dark' Messaging Apps
5.	Infographic: How to Optimize Your Email Production Workflow

Join us on October 6 as we kick off a new Content Marketing Crash Course—our best-selling course is back for 2016! Michael Brenner, Ann Handley, and 10 other content marketing wizards will teach you the insiders' secrets to mastering content marketing. Enroll today and save $200 with code CONTENT16.

How-To

Five Simple but Often Overlooked Ways to Boost Your Email Marketing

By Meera Kothand

Is your email marketing growing stale? If you're up for trying something different, possibly even a little scary, try these somewhat unconventional ways to give your email marketing that much-needed boost. Read More

FOR PRO Members

PRO Seminar: Email Design for Non-Designers

You'll learn the basic design process and explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how to use this foundation to create effective communications and improve the performance of email marketing programs. Read More

Why did the content marketer cross the road? To get Ann Handley's newest book, of course! Join us on October 6 for our newest MarketingProfs University offering, Content Marketing Crash Course, and score a copy of Ann's book, Everybody Writes. Plus, save big when you enroll using code CONTENT16!

Survey Says

Social Media Engagement and Publishing Benchmarks for Brands

By Ayaz Nanji

Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research from TrackMaven. Read More

Quick Take

How to Optimize Your Email Production Workflow [Infographic]

By Verónica Jarski

What's your email production process like? Can you improve it? These tips and tools can help you optimize your email workflow. Read More

My View

Shedding Light on the Age of 'Dark' Messaging Apps

By Aubry Parks-Fried

Younger demographics are beginning to favor "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are going to the dark side, too. Read More

event calendar

Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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