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| By Laura Patterson |
| A good way to think about your marketing operations function is that it could operate either as a pit crew or as a service station. Both maintain and support a car's (or Marketing's) performance, so what's the difference?
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| In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world.
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| By Tom Sather |
| Though some marketers are worried that Google's new inbox will make promotional messages easier to ignore, early indications suggest exactly the opposite may be happening.
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