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| By Peter Gracey |
| "A product sells itself" is just myth. It sells because of the due diligence completed before the first sales call is even made. And that means identifying your "ideal customers"—then finding them in the real world.
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| By Matthew Grant |
| The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.
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| Learn how to engage prospects earlier in the buying process and steer them in your direction in a way that supports prospects' research and decision-making. It offers 16 "road rules" for lead marketing success and a graphical road map of the B2B buyer's journey.
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| Facebook Beats Yahoo to Become No. 2 Video Site |
| Facebook overtook Yahoo as the second most popular website for online video viewing in July 2012, attracting some 53.0 million unique viewers during the month, compared with 48.7 million for Yahoo. But that wasn't the whole story.
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By Claire D. Ratushny
CEO Bart Lorang is offering his employees $7,500 to go on vacation. To get the money, they need to go on vacation, disconnect, and avoid work. Could you agree to those terms?
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