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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with marketing analytics and campaign data services firm |  |
| Wednesday, August 21, 2019 |
| Nine Cringey Mistakes in Marketing Writing and Content | ||||
| Creating content that engages readers isn't easy, especially these days. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard writing. Avoid these nine common writing and content mistakes. | ||||
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| Why You Need a Modern Email Preference Center and How to Build One | ||||
| Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center. | ||||
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| More Conversions, Not Just Visitors: Extend the Usefulness of Google Analytics | ||||
| sponsored | ||||
| Google Analytics can show you which pages get the most traffic, but do you know which pages meet your conversion goals? You can drive more business by determining which high-performing pages to update and promote. Find your most valuable pages. | ||||
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| From Content Strategy to Influencer Campaigns: The MarketingProfs B2B Forum Program | ||||
| MarketingProfs event | ||||
| Each year, the smartest B2B marketing minds bring you B2B Forum sessions that cover everything you need to know to be a successful B2B marketer today—and beyond. Check out the 2019 program. | ||||
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| The Personality Traits of the Most Reputable Brands [Study] | ||||
| The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to research. Check out the study findings. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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