MarketingProfs Today: Social Media Personas | Selfies as Payment | Parents' Social Media Use

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In this issue

1.	How-To: Harness the Power of Personas for Social Media Marketing
2.	#SocialSkim: The Future of Payments May Be Selfies, Plus More Stories in This Week's Roundup
3.	PRO [Online Toolkit] Optimize and Maintain Your Email List
4.	My View: Five Mistakes to Avoid When Moving From PowerPoint to Online Reporting
5.	Survey Says: How Parents Use Social Media

New Research Study on Real-Time Marketing: Can real-time marketing propel revenue? According to a new data study across 200 marketing executives, it already is. Learn how large brands have made a large impact with social and real-time marketing. Download the Real-Time Marketing Report to learn more.

How-To

Harness the Power of Personas for Social Media Marketing

By Keith Quesenberry

Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content. Read More

FOR PRO Members

[Online Toolkit] Optimize and Maintain Your Email List

Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More

Uncover the top strategies, challenges and results of today's marketing leaders and discover how real-time marketing is a significant driver of ROI. Learn How Real-Time Marketing is delivering real results by downloading this new data study today.

Survey Says

How Parents Use Social Media

By Ayaz Nanji

Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center. Read More

Quick Take

#SocialSkim: The Future of Payments May Be Selfies, Plus More Stories in This Week's Roundup

By Angela Natividad

Summer's winding down... time to amp up your social strategy. See how MasterCard is testing selfies as a payment option, how LinkedIn plans to take over office directories, how to win at livestreaming, and which brands get Reddit (and how they use it). Read More

My View

Five Mistakes to Avoid When Moving From PowerPoint to Online Reporting

By Rudy Nadilo

Avoid these five common mistakes when presenting data online. You'll better enable organizational stakeholders (including the right ones!) to interact with and then act upon the data presented. Read More

event calendar

Aug 25	FREE Seminar—10 Dos and Don'ts for Web Pages and Emails
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 11	Virtual Conference—Evolving Your Emails for a World On-the-Go
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Sep 24	PRO Seminar—Smarketing: What It Is and Why You Need to Master It
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

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Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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