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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with marketing analytics and campaign data services firm |  |
| Tuesday, August 20, 2019 |
| How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy | ||||
| Delivering personalized content at scale requires a strategic effort that you can apply to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are best-practices for delivering personalized content for each of those four strategies. | ||||
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| How to Build Out Your Marketing Attribution Strategy | ||||
| sponsored article | ||||
| How can you understand which marketing channels or activities are influencing buyer behavior, including conversions? By implementing a marketing attribution process. Here are some tips on getting started, along with ideas for developing your attribution strategy for continued growth. | ||||
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| More Conversions, Not Just Visitors: Extend the Usefulness of Google Analytics | ||||
| sponsored | ||||
| Google Analytics can show you which pages get the most traffic, but do you know which pages meet your conversion goals? You can drive more business by determining which high-performing pages to update and promote. Find your most valuable pages. | ||||
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| The Google Display Network: Stats and Insights for Advertisers [Infographic] | ||||
| Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers? Check out the findings of this study. | ||||
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| How to Invest in Your Marketing Team | ||||
| MarketingProfs event | ||||
| If you're looking for the best education for your B2B marketing team, look no further than the MarketingProfs B2B Forum program. It was thoughtfully designed to teach your team the skills they need to succeed in 2019—and beyond. Register your marketing team. | ||||
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| What Shoppers Want: Customization, Coupons, Digital [Infographic] | ||||
| Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out these findings from the annual "Promotions Industry Analysis." | ||||
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