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| By Karen Talavera |
| You've likely heard the saying, "Better to seek forgiveness than permission." Too often, marketers and business owners find themselves considering such an unfortunate choice. Here's what to do instead.
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| By Diego Larrea-Puemape |
| At this year's Wearable Technologies Conference, we saw the latest innovations. What got us most excited for their potential? Wearables in healthcare.
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| In just 10 minutes, you'll receive valuable, actionable advice and tangible examples for identifying and approaching appropriate outlets to market your new campaign effectively.
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How Do You Measure Content Marketing? [Infographic]
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| By Verónica Maria Jarski |
| How do you know which pieces of content are working well for your business? This infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.
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| By Ben Straley |
| About 20 years ago, an iconic New Yorker cartoon illustrated how the identity of people (or dogs) could be hidden online. Today, we can better understand online customer demographics, psychographics, and social connections.
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