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In This Issue
+ How-To: Why Being Human Matters in Marketing
+ PRO: Breaking Down Silos to Build Better Marketing Campaigns
+ Survey Says: Purchases via Smartphone Have Highest Average Order Value
+ Quick Take: Four Tips for the Perfect PPC Landing Page
+ My View: Ann Is Not Impressed: The Marketing Edition
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How-To Why Being Human Matters in Marketing
By Emily Eldridge
Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging narrative—is a good idea. But we don't have to rely on instinct. Research offers proof. Read More
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PRO Breaking Down Silos to Build Better Marketing Campaigns
In this PRO seminar, you'll learn how barriers prevent marketing campaigns from reaching full potential—and what to do about it, including how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success. Read More
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Advertisement  Is your marketing older than old school? Then join MarketingProfs in Boston at B2B Forum—this is not your father's B2B. Lead gen, social, content, mobile, and more, we've got awesome advice on hot new strategies and tactics to improve your marketing. Oct. 4 – 5 (workshops Oct 3). Register now.
Survey Says
Purchases via Smartphone Have Highest Average Order Value
The average order value of smartphone traffic to online retailer websites reached $97.39 in the second quarter of 2012, higher than that of tablets ($96.11) and traditional devices ($91.86), according to a report by Monetate. Read More
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Quick Take
Four Tips for the Perfect PPC Landing Page
Your search ad has done its job; now it's time for your landing page to urge a visitor onward. But just how exactly do you do that? Read More
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My View Ann Is Not Impressed: The Marketing Edition
By Ann Handley
Last week, on the MarketingProfs Facebook page, we shared a fun photo series sendup of the popular "McKayla is not impressed" meme. It parodies US Olympic gymnast McKayla Maroney's sour expression after having settled for a silver medal. Read More
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Aug 21
 FREE Seminar—Winning Strategies for Driving Results with Video and Social Media
Aug 23
 PRO Seminar—Breaking Down Silos to Build Better Marketing Campaigns
Aug 29
 FREE Seminar—Turning Contact and Event Data into Fuel for Smarter Marketer Campaigns
Sep 13
 PRO Seminar—Why Your Online Strategy Really Is Your Business Strategy
Sep 13
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston, MA
 
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