MarketingProfs Today: Employee Social Advocacy | B2B Marketing | Facebook Advertising | Marketing Attribution

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Launch Your First Employee Advocacy Program, and Why You Should
2.	Podcast: Most B2B Businesses Are Barely Marketing: 'Bullseye Marketing' Author Louis Gudema
3.	PRO New Live Seminar: Facebook Advertising Tactics for the B2B Marketer
4.	Survey Says: The Biggest Barriers to Successful Marketing Attribution
5.	Infographic: Why Email Still Reigns Supreme

Convince your boss to send you to MarketingProfs B2B Marketing Forum with our handy guide. Then register by August 10 with coupon code MYBOSSROCKS and take an additional $150 off the already reduced Smarty Pants price.

How-To

How to Launch Your First Employee Advocacy Program, and Why You Should

By Ismael El-Qudsi

Want to increase your social presence while also boosting employee engagement? Here are 10 steps to launching a successful employee advocacy program. Read More

Podcast

Most B2B Businesses Are Barely Even Marketing: 'Bullseye Marketing' Author Louis Gudema on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

There is a surprising disparity in marketing investment between software companies and other kinds of businesses. Louis offers advice on how marketing organizations can bridge that gap. Read More

FOR PRO Members

New Live Seminar: Facebook Advertising Tactics for the B2B Marketer

Reserve your spot for this upcoming Teach Me How seminar to learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. Read More

Ready to transform your career (and possibly even your life)? Join us for MarketingProfs B2B Marketing Forum this November in San Francisco. 65 sessions, 4 Keynotes, creative networking, and more!

Survey Says

The Biggest Barriers to Successful Marketing Attribution

By Ayaz Nanji

Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2. Read More

AT-A-GLANCE

Why Email Still Reigns Supreme [Infographic]

By Laura Forer

Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips to make your email program even better. Read More

event calendar

Aug 14	FREE Seminar—Identity Resolution for Personalization at Scale
Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625