MarketingProfs Today: Segmentation Mistakes | Content Platforms | Loyalty Mistakes

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In this issue

1.	How-To: Seven Segmentation Mistakes That Will Cost Your Business Money
2.	Survey Says: The Top-Rated Content Marketing Software Platforms
3.	PRO Take 10: DIY Public Relations in 15 Minutes a Day
4.	My View: Five Critical Loyalty Program Mistakes You're Probably Making
5.	Infographic: How to Improve Your LinkedIn Profile and Presence

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How-To

Seven Segmentation Mistakes That Will Cost Your Business Money

By Anna Kayfitz

Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid. Read More

FOR PRO Members

Take 10: DIY Public Relations in 15 Minutes a Day

In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More

Are you ready to kick your email program up a notch? Don't miss our August 12 Email Marketing Virtual Conference (free). Register today.

Survey Says

The Top-Rated Content Marketing Software Platforms

By Ayaz Nanji

Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016. Read More

Quick Take

How to Improve Your LinkedIn Profile and Presence [Infographic]

By Verónica Jarski

Your LinkedIn profile has only a few seconds to make a good impression on viewers. Here's how to create a LinkedIn profile that immediately captivates your audience. Read More

My View

Five Critical Loyalty Program Mistakes You're Probably Making

By Zach Goldstein

Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes? Read More

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