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In This Issue
+ How-To: Make One-to-One Marketing Pay Off Big Time
+ Video: Why Digital Loyalty Matters, Part 1
+ PRO: Develop a Lead Management Process That Drives Sales
+ Survey Says: IT Pros Value Thought-Leadership Content
+ Quick Take: What to Do Before SEO
+ My View: Invite Customers to a Never-Ending Talk
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Advertisement  Good content is more than a luxury. It's a necessity. Content that tells stories with personality and helps customers solve problems can mean the difference between a ho-hum and a hooray! reaction from customers, prospects, and website visitors. Join us at Digital Marketing World: Content on August 12. Register now—it's FREE!
How-To A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is Zero
By Elaine Fogel
One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective. Read More
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Video Why Digital Loyalty Matters, Part 1 [Video]
In part one of this five-part video series on digital loyalty, practitioners from The Buddy Group and Badgeville lay the groundwork for a discussion of the importance and benefits of customer loyalty in a digital age. Read More
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PRO Take 10: How to Develop a Lead Management Process That Drives Sales
In this Take 10, Carlos Hidalgo of the Annuitas Group lays out the eight critical elements of a lead management framework that's built to last. Read More
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Advertisement  Sixty-nine percent of consumers will shop online or use comparison shipping websites for back-to-school shopping. Will you be prepared for the first day of class? Read more about back to school email trends. Download Now!
Survey Says
IT Pros Value Thought-Leadership Vendor Content
Fully two-thirds (67%) of North American IT professionals say vendor-produced content is "extremely useful" or "useful." They find thought-leadership content most useful, followed by analysis and survey statistics. Read More
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Quick Take
What to Do Before SEO
Are you ready for SEO? Before putting in time and energy to bring your site traffic, determine the best use for your website. Consider these three website goals before jumping into SEO. Read More
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My View Invite Customers to a Never-Ending Talk at the Kitchen Table
By Andrew Reid
For decades, market researchers have surveyed customers anonymously, using methods that haven't been cutting edge since telephones and paper surveys were the latest in marketing technology. Enough of that. Read More
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ReTweet This
@CBWhittemore Do you proactively see customer feedback? New post: https:////ow.ly/5S48W
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Forum Today's Question
By pokeronomist 7/31/2011 at 8:57 PM
I'm looking for a market research/analytics firm located on the West Coast that specializes in projects for tech companies. Any recommendations? Go To Question
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Aug 11
 PRO Seminar—How to Rapidly Grow Your Business by NOT Marketing with Michael Stelzner
Aug 12
 Digital Marketing World—Content free online conference
Aug 18
 PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
Feb 16-17
 SocialTech 2012—Drive leads and sales Get notified when registration opens
 
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