MarketingProfs Today

Thursday, August 19, 2021

📋 Table of Contents

1. Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors

2. A Data-Driven Look at B2B Marketing Trends sponsored webinar

3. How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts

4. Ten Benchmarks to Transform Your Webinar Programs sponsored webinar

5. The 50 Most Searched for HR Questions on Google

6. Marketers' Sea Shanty (And Other Shenanigans) MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors
article
Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors
Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement. »
Sponsored webinar
A Data-Driven Look at B2B Marketing Trends
What's a trend, and what isn't? As a B2B marketer, what should you pay attention to, and what should you ignore as mere hype? In this data-driven talk, Christopher Penn, chief data scientist of TrustInsights.ai, will unpack how trends should inform your marketing strategy. »
How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts
podcast
How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts
Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI. Read more and listen in on this fascinating conversation. »
sponsored webinar
Ten Benchmarks to Transform Your Webinar Programs
In a digital-first world, webinars have never been more important to how we connect. But what does webinar success look like? How do your webinars stack up against your peers? This is your chance to find out. »
The 50 Most Searched for HR Questions on Google
infographic
The 50 Most Searched for HR Questions on Google
Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services. Check out the infographic. »
Marketers' Sea Shanty (And Other Shenanigans)
MarketingProfs B2B Forum
Ready for some brilliant marketing-themed music? Check out the Marketers' Sea Shanty. This is the kind of magic you can expect when you join us for B2B Forum this October!
Sing along!
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns and sales campaigns and pipelines. We'll conclude the series with nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
AUG
19
[Webinar] 10 Benchmarks to Transform Your Webinar Programs
60 minutes | sponsored by ON24
AUG
24
[Webinar] Inclusion in Marketing: Boosting Your Bottom Line While Doing Good
75 minutes | roundtable discussion
AUG
26
[Doubleheader Webinar] B2B Marketing & Ad Trends
90 minutes | sponsored by MNTN
SEP
10
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
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