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In This Issue
+ How-To: In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Part 2)
+ Survey Says: Email Newsletter Benchmarks: Opens, CTRs, Subject Lines
+ PRO Seminar: Key Digital Trend Currents Shaping Business
+ Infographic: The Latin American Digital Consumer: Opportunities for Brands
+ My View: Marketo's Jon Miller on Being Transparent and Creating Content
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How-To In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)
By Catherine Sherlock
Last week, we began to examine how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. This week, the remaining stages of the buying cycle... Read More
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PRO PRO Seminar: Key Digital Trend Currents Shaping Business
You'll learn to look beyond trends to trend currents—those inevitable, inexorable forces shaping the world of business and communications. You'll discover five key terms that will help you assess which strategies and tactics will bear the most fruit in the long term. Read More
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Advertisement  Want to increase buyer engagement by 400%? Boost click-throughs by 10X? And increase site visits from banners by 560%? All while cutting deployment from weeks to minutes? Download the FREE eGuide.
Survey Says
Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines
By Ayaz Nanji
Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report. Read More
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The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]
By Verónica Maria Jarski
Latin America's Internet population is the fastest-growing in the world, Check out this infographic to find out how LatAm countries rank in their Internet use, what online activities they prefer, and more. Read More
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My View WayBack Marketing: Marketo's Jon Miller on Being Aggressively Transparent and Creating Content
By Aaron Dun
Our WayBack series covers critical strategies of today’s most successful B2B marketers. We go back to when they got started and uncover what programs they executed that are most connected to their success today. Up next is Jon Miller of Marketo. Read More
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Aug 20
 FREE Seminar—Decoding and Demystifying Data Integration
Aug 22
 PRO Seminar—Key Digital Trend Currents That Are Shaping Business
Aug 27
 FREE Seminar—Transform Your Email Marketing With Big Data
Aug 29
 PRO Seminar—Taming the Content Beast: How to Avoid Content Creation Overload
Sep 13
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
Oct 10
 MarketingProfs University—Social Media Marketing Use code MONTY13 to save $200
 
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