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In This Issue
+ How-To: New 'X Factors' in Buying and Selling
+ Slide Show: Four Roles a Successful Employee Should Fill
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: Many Americans Working on Their Summer Vacations
+ Quick Take: Adjust Your Sales Approach for a Content-Drenched Market
+ My View: How to Share Campaign Success With Leadership
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Advertisement  Build Business with Social Media [New 40 Page Guide]
Learn the latest best practices and proven tactics for social business success. Find content strategies, templates, real-world examples and measurement methods for the 6 best ways to use social media. Download the Social Media Pocket Guide.
How-To New 'X Factors' in Buying and Selling
By Ernest Falkner
Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed. Read More
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Slideshow Grinder, Minder, Binder, Finder: Four Roles a Successful Employee Should Fill [Slide Show]
By Christian Gulliksen
Getting your employees to produce exceptional work requires your telling them concretely what you expect from them. Here's how one employer paved the way to success for her staff using four simple words. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  Free Webinar from Sysomos:
Tapping the Flow: Generating Sales Leads through the Social Stream
Wed. Aug. 24, 2-3 pm ET
Join Mark Evans and Nygel Weishar and discover the top words to listen for. Learn how to trigger alerts to the right sales personnel when sales opportunities present themselves.
Survey Says
Many Americans Working on Their Summer Vacations
Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their vacation. Read More
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Quick Take
Three Ways to Adjust Your Sales Approach in a Content-Drenched Marketplace
We all know it: Content rules in today's digital marketplace. Prospects expect to find product information within seconds. That has changed the function of the salesperson dramatically. So, what's an old-style B2B salesperson to do? Read More
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My View How to Explain Results From the Internet
By Brian Whalley
The crux of a great online marketing campaign is being able to demonstrate its value and success. Here are two powerful methods to communicate value and benefit back up the chain to your organization and leadership. Read More
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ReTweet This
@ginidietrich When Your Brand Misses the Mark, You Have a "Situation" https:////t.co/ta5FuVD via @ericamallison
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Forum Today's Question
By cathy 8/18/2011 at 10:42 AM
I'm looking to launch an AdWords campaign for a video production firm. From a CMO perspective, what keywords might be effective? Go To Question
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Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Aug 25
 PRO Seminar—Measuring and Sustaining Social Media Success with Geoff Livingston
Aug 31
 FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sep 9
 Digital Marketing World—Smarter Marketer free online conference
Sep 15
 PRO Seminar—What Marketers Should Know About Google with Maile Ohye
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
 
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