MarketingProfs Today: Good Storytelling and Great Marketing | Content Strategy

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In this issue

1.	How-To: Six Essentials for Good Storytelling—and Great Content Marketing
2.	PRO Today's Seminar: Why 'Always Be Testing' Is Wrong for Your Business
3.	My View: What Startups Can Learn From Larger Companies About Content Strategies
4.	Survey Says: How Pokémon Go Players Engage With Businesses [Infographic]

Have you registered for MarketingProfs B2B Marketing Forum yet? If not, the time is now. You have until August 31 to save $200 (PRO members save $300) with the Early Bird rate. Join us this October as we build to last!

How-To

Six Essentials for Good Storytelling—and Great Content Marketing

By Jennifer Smoldt

Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever online as a black scar on your brand's reputation. Read More

FOR PRO Members

Today's Seminar: Why 'Always Be Testing' Is Wrong for Your Business

We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it's appropriate to test and when it's not. Read More

Join us on August 23 for our free seminar, The #1 Method to Attract Customers: Refer-a-Friend. You'll learn everything you need to know to create a dominating refer-a-friend program. Register now.

Survey Says

How Pokémon Go Players Engage With Businesses [Infographic]

By Ayaz Nanji

Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing. Read More

My View

What Startups Can Learn From Larger Companies About Content Strategies

By Tamar Weiss

What content marketing strategies can startups learn from larger companies? I recently asked marketers with experience working for companies of different sizes for their insights. Read More

event calendar

Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 6	MarketingProfs University—Content Marketing Crash Course
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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