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| By Vibhu Satpaul |
| The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain it.
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| You'll discover how to take your blog from an afterthought to one of your most powerful customer acquisition tools. You'll get tips on how to maximize your business blogging efforts, write more compelling content, and organize posts that your customers will read, act on, and share.
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| The State of Chief Marketers in 2014 |
| By Ayaz Nanji |
| Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.
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| By Jon Feagain |
| Color applied right to a product or an entity can be a highly influential tool for marketing success. Here's why.
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