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In This Issue
+ How-To: The Funnel Is Dead. Long Live the...
+ Video: The Five Rules of Great Radio—Rule 2
+ PRO: How to Select Your Keywords Using a Free Google Tool
+ Survey Says: Marketers Monitor Social Media, Few Fully Satisfied
+ Quick Take: What Your Email Campaign Can Learn From Direct Mail
+ My View: Latinos Go Mobile. Guess How You Can Reach Them?
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Advertisement  Build Business with Social Media [New 40 Page Guide]
Learn the latest best practices and proven tactics for social business success. Find content strategies, templates, real-world examples and measurement methods for the 6 best ways to use social media. Download the Social Media Pocket Guide.
How-To The Funnel Is Dead, Long Live the Measurable Customer Narrative
By Jen Evans
One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions (which is why we like the funnel concept so much). But, especially today, things just don't work that way. Read More
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Video The Five Rules of Great Radio: Rule 2 [Video]
By Brent Walker
Quick! Name five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your favorite news source? Nope? OK. One last chance... Read More
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PRO PRO-Favorite Take 10: How to Select Your Keywords Using a Free Tool From Google
In 10 minutes, Janet Driscoll Miller shows you how to select SEO keywords using the Google AdWords tool, focus on high-conversion keywords, and monitor search volumes and your competitors' keywords. Read More
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Advertisement  Free Webinar from Sysomos:
Tapping the Flow: Generating Sales Leads through the Social Stream
Wed. Aug. 24, 2-3 pm ET
Join Mark Evans and Nygel Weishar and discover the top words to listen for. Learn how to trigger alerts to the right sales personnel when sales opportunities present themselves.
Survey Says
Most Marketers Monitor Social Media, Few Fully Satisfied
Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied with their monitoring tools. Read More
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Quick Take
What Your Email Campaign Can Learn From Direct Mail
Direct mail might not be a part of your marketing mix, but understanding its tried-and-true principles could well help you improve your email campaigns. Read More
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My View Latinos Go Mobile, so Go Mobile to Reach Latinos
By Ginger Zumaeta
Everyone’s talking about the need to have a mobile strategy, but it’s hard to find anyone telling you exactly how to "go mobile." That's especially true for the Latino market, even though Latinos love their mobile devices. Read More
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ReTweet This
@TDefren "You don't have an image problem. You have a listening problem." bit.ly/mUmj2j
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Forum Today's Question
By ashockley_hotels on 8/17/2011 at 10:45 AM
I need theme ideas for the grand opening of an energy-efficient, eco-friendly hotel in Dayton. Go To Question
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Aug 18
 PRO Seminar—Subject Lines: The Impact on Email Subscriber Behavior with Dela Quist
Aug 23
 FREE Seminar—Lead Gen Demystified: Tips from the Trenches sponsored by Silverpop
Aug 25
 PRO Seminar—Measuring and Sustaining Social Media Success with Geoff Livingston
Aug 31
 FREE Seminar—How to Take Your Presentation Beyond Bullet Points sponsored by Citrix
Sept 9
 Digital Marketing World—Smarter Marketer free online conference
Sep 15-30
 MarketingProfs University LIVE—Search Marketing School save $200 with code GETFOUND
 
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