MarketingProfs Today

Thursday, August 17, 2023

📋 Table of Contents

1. The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

2. A 'Brand Differentiation Through Experience Innovation' Conversation

3. Does Marketing Leadership Value Team Training? MarketingProfs report

4. Four Questions to Ask to Ensure Marketing Messaging Success

5. Keys to Driving Webinar & Digital Event Registration sponsored webinar

6. Grow Where Your Customers Are MarketingProfs Working Webinar for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner
article
The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner
You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help. »
A 'Brand Differentiation Through Experience Innovation' Conversation
podcast
A 'Brand Differentiation Through Experience Innovation' Conversation
As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times. Read more and listen in. »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
Four Questions to Ask to Ensure Marketing Messaging Success
infographic
Four Questions to Ask to Ensure Marketing Messaging Success
How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how. Check out the infographic. »
Keys to Driving Webinar & Digital Event Registration
sponsored webinar
Keys to Driving Webinar & Digital Event Registration
It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. Gather the masses and drive pipeline! »
Grow Where Your Customers Are
MarketingProfs Working Webinar for PRO members
Social media—paid + organic, combined—ranks as the highest B2B lead gen tool among B2B marketers. Do you have a solid social strategy? Grow your audience and start a community conversation with Building Brand Trust Through Social Media, the PRO Working Webinar hosted by Zontee Hou. Start building trust now!
Improve your social strategy
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for our special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
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