MarketingProfs Today

Tuesday, August 17, 2021

📋 Table of Contents

1. So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy

2. The Biggest Benefits of Intent Data for B2B Marketers

3. Ten Benchmarks to Transform Your Webinar Programs sponsored webinar

4. How to Succeed With Video on 6 Popular Social Networks

5. B2B Forum Workshops This October MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
article
So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself. »
The Biggest Benefits of Intent Data for B2B Marketers
research
The Biggest Benefits of Intent Data for B2B Marketers
B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research. Check out the study findings. »
sponsored webinar
Ten Benchmarks to Transform Your Webinar Programs
In a digital-first world, webinars have never been more important to how we connect. But what does webinar success look like? How do your webinars stack up against your peers? This is your chance to find out. »
How to Succeed With Video on 6 Popular Social Networks
infographic
How to Succeed With Video on 6 Popular Social Networks
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn. Check out the infographic. »
B2B Forum Workshops This October
MarketingProfs B2B Forum
Need intensive, hands-on training in strategy, storytelling, or demand gen? Add one of our half-day workshops (or all three) to your B2B Forum conference ticket. Hurry, seats are limited!
Learn more
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns and sales campaigns and pipelines. We'll conclude the series with nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
eyeo Launches Trestle, Helping Connect Advertisers to Over 225M Previously Hard-to-Reach Users eyeo
Future Plc Acquires Leading Wealth, Knowledge, and B2B Technology Brands From Dennis Publishing The Street
Adverity Secures $120M From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms MarTech Series
SaaS Platform Datam Raises £560K+ via Seedrs Crowdfund Insider
Ghana’s Plendify Debuts B2B E-Commerce App PYMNTS
Anexinet Continues Strategic Expansion Plans by Acquiring Light Networks MarTech Series
Xeeva Announces Procurement Platform Upgrade PYMNTS
Upcoming Events
AUG
17
[Webinar] How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
AUG
19
[Webinar] 10 Benchmarks to Transform Your Webinar Programs
60 minutes | sponsored by ON24
AUG
24
[Webinar] Inclusion in Marketing: Boosting Your Bottom Line While Doing Good
75 minutes | roundtable discussion
AUG
26
[Doubleheader Webinar] B2B Marketing & Ad Trends
90 minutes | sponsored by MNTN
SEP
10
[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO
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