MarketingProfs Today: Marketing Tech Ecosystem | In-Demand Digital Skills | You and Data Science

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In this issue

1.	How-To: Safeguard Marketing's Value: Build a Marketing Technology Ecosystem
2.	My View: Why Marketers Really Need to Know About Data Science
3.	PRO Seminar: How to Improve Your Writing With a Crappy First Draft
4.	Survey Says: The Most In-Demand Digital Marketing Skills
5.	Infographic: The State of the Social Media Team

New Research Study on Real-Time Marketing: Can real-time marketing propel revenue? According to a new data study across 200 marketing executives, it already is. Learn how large brands have made a large impact with social and real-time marketing. Download the Real-Time Marketing Report to learn more.

How-To

Safeguard Marketing's Value: Build a Marketing Technology Ecosystem

By Laura Patterson

Marketing is evolving into a technology-powered discipline. To thrive, your marketing organization must ensure tech investments constitute an effective, efficient, and sustainable "technology ecosystem." Read More

FOR PRO Members

PRO Seminar: How to Improve Your Writing With a Crappy First Draft

We'll take a close look at some of the benefits of crappy first drafts, including how they make you feel better about yourself, allow you to use momentum, and help you to plan. You'll learn to write faster, better, and more fluently. Read More

Uncover the top strategies, challenges and results of today's marketing leaders and discover how real-time marketing is a significant driver of ROI. Learn How Real-Time Marketing is delivering real results by downloading this new data study today.

Survey Says

The Most In-Demand Digital Marketing Skills

By Ayaz Nanji

Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? Read More

Quick Take

The State of the Social Media Team [Infographic]

By Verónica Maria Jarski

How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study. Read More

My View

Why Marketers Really Need to Know About Data Science

By Matt Diehl

The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true. Read More

event calendar

Aug 19	FREE Seminar—Create the Perfect Marketing Strategy for Your Business
Aug 20	PRO Seminar—How to Improve Your Writing With a Crappy First Draft
Aug 25	FREE Seminar—10 Dos and Don'ts for Web Pages and Emails
Sep 10	PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 15	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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