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In This Issue
+ How-To: How Marketers and Designers Can Work Together More Efficiently
+ PRO Interactive Online Toolkit: Email Campaign Planner
+ Survey Says: Facebook and Mobile App Users Prefer Interactive Ads
+ Quick Take: Tune Up Your App: Five Questions to Ask
+ My View: Three Reasons Your Content Is Booooooring
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How-To How Marketers and Designers Can Work Together More Efficiently
By Adria Saracino
Marketers and designers have the same goal: well-designed sites and well-executed campaigns that convert prospects into customers. But getting there can be tough. Here's how to minimize conflict and maximize creativity. Read More
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PRO Interactive Online Toolkit: Email Campaign Planner
This online tool provides you with a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. The tool will help you define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Survey Says
Facebook and Mobile App Users Prefer Interactive Ads
When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive video ads that occur during natural breaks in an app or game. Read More
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Quick Take
Tune Up Your App: Five Questions to Ask
You've spent good cash to develop your app. But if it isn't performing up to the standards set by the likes of Amazon, American Airlines, and Bank of America, it may not be firing on all cylinders. It might be time for an app tune-up. Read More
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My View Three Reasons Your Content Is Booooooring (and Ideas for Energizing It)
By Matthew Grant
Is your content snooze-inducing? In a recent Marketing Smarts podcast, guest Joe Pulizzi discussed the root causes of boring content and offered ideas for energizing it. Read More
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Aug 21
 FREE Seminar—Winning Strategies for Driving Results with Video and Social Media
Aug 23
 PRO Seminar—Breaking Down Silos to Build Better Marketing Campaigns
Aug 29
 FREE Seminar—Turning Contact and Event Data into Fuel for Smarter Marketer Campaigns
Sep 13
 PRO Seminar—Why Your Online Strategy Really Is Your Business Strategy
Sep 13
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston, MA
 
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