Today's dose of marketing know-how.
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Together with the creative operations platform, Air
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Today's dose of marketing know-how | Friday, August 16, 2024
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👋 Hello, Marketer!
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How's your headline game? As studies have found, 8 out of 10 people read headlines but only 2 out of 10 read beyond the headline. So a good headline will not only help your SEO but also determine whether your readers pay attention to what you have to say.
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—Bri Krantz | MarketingProfs Marketing Manager
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Don't miss this new 10-week event!
Writing: Love it or hate it?
Maybe you love writing. Maybe you hate it. But chances are you still have to write something, sometime. Why not make it easier on yourself? Brush up on your marketing writing—from website UX to positioning to emails and more. At Marketing Writing Bootcamp, 10 expert writers reveal their tips to best express those crazy marketing ideas you have. Runs Sept. 4 through Nov. 6.
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In This Issue
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ARTICLE
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Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies
Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies.
Learn more ➔
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COMMUNITY | Why didn't I think of that?
While you were busy playing Wordle, the luxury brand Dolce & Gabbana launched a dog perfume. Maybe you can corner the cat market?
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SPONSORED
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A Field Guide for Creative Ops
Brand-building is hard these days. But Creative Ops is your most important key to effectiveness. You may not know why, or how, so this new report aims to change that—and help you take creative and brand projects from ideation to execution.
Download this essential guide ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 16, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED EMAIL REPORT
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Acquisition Email: Higher ROI, Zero Misconceptions
Marketers can fall victim to acquisition-email myths, leading to underwhelming results. Data Axle's 2024 Acquisition Email Report sheds light on those misconceptions and dives deep to reveal data-driven tactics for remaining privacy-compliant while acquiring more customers.
Get more customers today ➔
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VIDEO FROM THE ARCHIVES
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How B2B Marketers Can Create Human-Like Interactions in a Digital World
This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
AI for B2B Marketers (Like You)
Feeling the pressure to incorporate AI into your workflow—but not sure where to start? Our three AI series bring you THIRTY sessions on using AI in your B2B marketing, including content creation, email marketing, video production, and much more—sessions perfect for every level of AI experience. Don't let the robots scare you—pick and choose the sessions that apply to your role and get up to speed quickly. All 30 sessions are free for PRO members.
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PROFS PICK—SPONSORED
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How do you make creative work you can be proud of—at scale, consistently?
Imagine a way to manage the creative process from ideation to delivery—without collaboration chaos. Imagine Air: an end-to-end solution to collect, organize, and get feedback for your digital assets. Visual-first organization. Timestamped video feedback. Open API to integrate with your favorite tools. And so much more. Including Air's AI enhancement, called Paige, which automates your trivial tasks using facial recognition, custom object recognition, and auto-searchable video transcription. And maybe the best part? Simple, transparent pricing. And 3 MONTHS FREE when you mention MarketingProfs to the Air sales team. Reach out today to make your creative process a breeze—with Air.
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Upcoming Events
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AUG
21
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Session 3 of our 4-week Marketing Fundamentals Working Webinar Series wtih Pam Didner
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AUG
29
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60-minute webinar | sponsored by Goldcast
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SEP
4
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60-minute webinar | sponsored by Bruce Clay Inc.
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SEP
5
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60-minute webinar | sponsored by ON24
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SEP
13
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3 live sessions | sponsored by Cvent
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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