MarketingProfs Today: Best-Practices for Paid Social | Podcast With Alan Alda | Digital Ad Frequency

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In this issue

1.	How-To: Why Your Paid Social Is Failing, and Best-Practices for Social Advertising
2.	Podcast: Actor and Best-Selling Author Alan Alda: A Casting Call for Empathic Marketers
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line, and Call to Action
4.	Survey Says: How Digital Ad Frequency Impacts Awareness and Purchase Intent
5.	Infographic: How to Use Data to Reach New and Existing Customers

Five Most Common Digital Marketing Mistakes eBook for 2017. It's never too late to take a fresh look at your digital marketing habits to see if you might be a bit off course. To avoid some common mistakes and get back on the path to profitability, download the eBook now.

How-To

Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

By Jen Kern

Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share. Read More

Podcast

A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insights into how actively cultivating empathy can improve communication in sales, medicine, science, and practically any other industry. Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

Featured eBook: 5 Common Digital Marketing Mistakes eBook for 2017. To get the most out of your digital marketing efforts, you’ll not only want to understand best practices, but also know the pitfalls. To avoid the five most common mistakes and optimize your way to success, download the eBook now.

Survey Says

How Digital Ad Frequency Impacts Awareness and Purchase Intent

By Ayaz Nanji

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. Read More

AT-A-GLANCE

How to Use Data to Reach New and Existing Customers [Infographic]

By Laura Forer

Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic. Read More

event calendar

Aug 15	FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Aug 22	FREE Seminar—Webinar: 10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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