MarketingProfs Today

Tuesday, August 15, 2023

📋 Table of Contents

1. Nine Strategic Content Repurposing Tips

2. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

3. The State of In-Person B2B Events in 2023

4. Does Marketing Leadership Value Team Training?

5. Four Key Benefits of Using a CRM for Content Marketing

6. Keys to Driving Webinar & Digital Event Registration sponsored webinar

7. Tomorrow: How You Can Help Sales Address Objections MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Nine Strategic Content Repurposing Tips
article
Nine Strategic Content Repurposing Tips
The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
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The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

The State of In-Person B2B Events in 2023
research
The State of In-Person B2B Events in 2023
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences. Check out the study findings. »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
Four Key Benefits of Using a CRM for Content Marketing
infographic
Four Key Benefits of Using a CRM for Content Marketing
This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver. Check out the infographic. »
Keys to Driving Webinar & Digital Event Registration
sponsored webinar
Keys to Driving Webinar & Digital Event Registration
It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. Gather the masses and drive pipeline! »
Tomorrow: How You Can Help Sales Address Objections
MarketingProfs Working Webinar for PRO Members
Your sales team is going to hear questions and objections from prospects. And the right Sales-supporting marketing content answers those objections so that Sales closes more deals. Pam Didner helps you uncover your audience's biggest objections—and the kind of marketing content that Sales has been waiting for. Tomorrow at 12 noon ET.
Enable Sales to close the deal!
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for our special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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Upcoming Events
AUG
15
Iron Chat(GPT)! Whose Prompts Will Reign Supreme?
with Ann Handley and Christopher S. Penn
AUG
15
Analytics Tomorrow: The End of the Ad Hoc Question
45-minute webinar with Jim Sterne
AUG
16
Enable Sales to Close the Deal
Session 3 of How to Build a Successful GTM Marketing Plan
AUG
22
Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale
45-minute webinar | sponsored by Adobe
AUG
24
Keys to Driving Webinar & Digital Event Registration
60-minute webinar | sponsored by ON24
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