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Thursday, August 15, 2019

The Next Big Influencer Platforms and Trends in Social Media Engagement
The Secret to Dell's B2B Influencer Marketing Success: Konstanze Alex [Podcast]
The Brightest Minds in B2B Marketing in One Place
404 Errors: What Happens When Your Web Page Is Broken [Gifographic]
 
The Next Big Influencer Platforms and Trends in Social Media Engagement
Instagram, YouTube, and Facebook are the most popular social media platforms, but brands need to be aware of emerging platforms if they don't want to risk missing lucrative influencer opportunities. Here are key market trends in social media engagement and new platforms aligned with them.
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The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success in using influencer marketing for B2B. Read more and listen in on this lively conversation.
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2019 Gartner Magic Quadrant for Web Content Management
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See who is in, who is out, and what has changed in the world of web content management (WCM). Download a complimentary copy of latest Gartner Magic Quadrant, courtesy of Episerver, a content management system Leader for the fifth year in a row. Download now.
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The Brightest Minds in B2B Marketing
MarketingProfs event
This fall, 1,000+ of the smartest B2B marketers will gather for the MarketingProfs B2B Forum, just outside Washington DC, to share their secrets to success. Will you be there?
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404 Errors: What Happens When Your Web Page Is Broken [Infographic]
These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites—for various reasons. Here's how they affect your site, and what you can do to fix them.
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Profs Picks
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Are you on the lookout for a better content management system (CMS)? If so, you could probably use objective third-party research to help you make the right choice. Luckily, analyst firm Gartner has published its latest "Magic Quadrant for Web Content Management" (WCM). It gives you overview of the WCM market, the strengths and cautions of each included vendor, and assessments of each vendor's ability to execute and completeness of vision. Download your complimentary copy now.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
Upcoming Events
AUG
15
[Webinar] How to Build (and Level Up) Influencer Campaigns
presented by Jason Falls | 60 minutes
SEP
10
[Online Event] Storytelling Summit for Marketers
11 sessions to help you harness the power of story
SEP
13
[Online Forum] Email Marketing
sponsored by ZoomInfo | 3 live sessions
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
Get the Smarty Pants rate through August 23—register today!
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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