MarketingProfs Today: Email Databases | Email Subject Line Length | That Second Purchase

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In this issue

1.	How-To: How Email Marketers Can Manage Their Database for Sales Funnel Tracking
2.	Article: Your Customer's Second Purchase Is the Most Important [Sponsored]
3.	PRO Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action
4.	Survey Says: Email Subject Line Length: Is Brevity Better?
5.	Infographic: The Challenges of Programmatic Advertising and How to Overcome Them

Five Most Common Digital Marketing Mistakes eBook for 2017. It's never too late to take a fresh look at your digital marketing habits to see if you might be a bit off course. To avoid some common mistakes and get back on the path to profitability, download the eBook now.

How-To

How Email Marketers Can Manage Their Database for Sales Funnel Tracking

By Maddie Hartle

An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play. Read More

Your Customer's Second Purchase Is the Most Important

By Zaius [Sponsored Content]

If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus from finding and engaging new customers to nurturing and convincing your existing customers. Here's how. Read More

FOR PRO Members

Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

In just 10 minutes, you'll learn which key questions you need to answer, how to measure your results, and what ethical issues you'll confront in WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park. Read More

Featured eBook: 5 Common Digital Marketing Mistakes eBook for 2017. To get the most out of your digital marketing efforts, you’ll not only want to understand best practices, but also know the pitfalls. To avoid the five most common mistakes and optimize your way to success, download the eBook now.

Survey Says

Email Subject Line Length: Is Brevity Better?

By Ayaz Nanji

Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing. Read More

AT-A-GLANCE

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

By Laura Forer

Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters. Read More

event calendar

Aug 15	FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Aug 22	FREE Seminar—Webinar: 10 Tips for Producing Compelling Customer Story Videos
Aug 29	FREE Seminar—2017 Webinar Benchmarks Report
Oct 3-6	B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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