MarketingProfs Today: Attribution vs. MMM | Social Sharing Stats | Managing Data Better

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In this issue

1.	How-To: Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
2.	Survey Says: Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social
3.	PRO NEW Seminar: Why 'Always Be Testing' Is Wrong for Your Business
4.	My View: Why You Need a New Approach to Managing Data
5.	Infographic: Go for the Email Gold With These Five Winning Strategies

Have you registered for MarketingProfs B2B Marketing Forum yet? If not, the time is now. You have until August 31 to save $200 (PRO members save $300) with the Early Bird Rate. Join us this October as we build to last!

How-To

Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?

By Trevor Testwuide

MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons. Read More

FOR PRO Members

NEW Seminar: Why 'Always Be Testing' Is Wrong for Your Business

We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it's appropriate to test and when it's not. Read More

Join us on August 23 for our free seminar, The #1 Method to Attract Customers: Refer-a-Friend. You'll learn everything you need to know to create a dominating refer-a-friend program. Register now.

Survey Says

Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social Media

By Ayaz Nanji

Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone? Read More

Quick Take

Go for the Email Gold With These Five Winning Strategies [Infographic]

By Verónica Jarski

Win more business by using these medal-worthy email marketing strategies. Read More

My View

Why You Need a New Approach to Managing Data

By Adam Paulisick

Your data needs to stop being surrounded by some modeled dataset with an unknown collection method that isn't even fresh. Consider instead the following (more helpful) example of what would work better. Read More

event calendar

Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8	PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9	Virtual Conference—Marketer's Brunch & Learn \| 5 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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