|
|
 |
|
|
| advertisement |
|
|
|
|
| By Lauren Covello |
| The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audience attention. Here's what it can teach us (or at least remind us) about content marketing.
Read More
|
|
|
|
|
|
| Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later!
Read More |
|
|
|
| advertisement |
|
|
|
|
|
|
| advertisement |  |
|
|
|
|
| By Kurt Anagnostopoulos |
| Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that contributed to it.
Read More
|
|
|
|
|
|
|
|
|
|
|
