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MarketingProfs
Aug 14, 2017 Vol. 16, No. 156
In this issue
1. How-To: In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?
2. #SocialSkim: Facebook Launches Original Shows, Social Media Has 3 Billion Users: 11 Stories
3.  PRO  New Live Seminar: The Meat & Potatoes of Podcasting: How to Create a Successful Podcast
4. Survey Says: Sales Cadence Benchmarks: How Often Reps Contact Leads
5. Infographic: The Definitive Report About the Best Times to Post on Social Media
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Advertisement  Five Most Common Digital Marketing Mistakes eBook for 2017. It's never too late to take a fresh look at your digital marketing habits to see if you might be a bit off course. To avoid some common mistakes and get back on the path to profitability, download the eBook now.
 
How-To
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In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?
By Steve Rayson
What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. Read More
FOR  PRO  Members
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New Live Seminar: The Meat and Potatoes of Podcasting: How to Create a Successful Podcast
In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording, editing and promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! Read More
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Advertisement  Featured eBook: 5 Common Digital Marketing Mistakes eBook for 2017. To get the most out of your digital marketing efforts, you’ll not only want to understand best practices, but also know the pitfalls. To avoid the five most common mistakes and optimize your way to success, download the eBook now.
 
Survey Says
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Sales Cadence Benchmarks: How Often Reps Contact Leads
By Ayaz Nanji
More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com. Read More
Quick Take
#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week
By Christian Neri
Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool for marketers... Read More
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AT-A-GLANCE
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The Definitive Report About the Best Times to Post on Social Media [Infographic]
By Laura Forer
Make this the last report you read about the best time to post on social media. Why? Because it consolidates findings from various other reports and puts all the data into one easy-to-read infographic. Read More

event calendar

Aug 15
FREE Seminar—The Fast and the Frustrated: How to Get Your Content to Market Faster
Aug 17
Teach Me How—How to Create a Successful Podcast That Ensures Success PRO
Aug 22
FREE Seminar—Webinar: 10 Tips for Producing Compelling Customer Story Videos
Aug 29
FREE Seminar—2017 Webinar Benchmarks Report
Oct 3-6
B2B Marketing Forum—63 sessions, four keynotes, creative networking, and more!

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