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In This Issue
+ How-To: How to Create Your Hourly Rate for Digital Marketing Services
+ Quick Take: It's a Shame You Chose That Name: 6 Biggest Naming Mistakes
+ PRO Favorite How-To Guide: Facebook Marketing: 10 Keys to Success
+ Podcast: Get Fans Like a Rock Star: Author Mack Collier
+ Survey Says: The Impact of Gmail’s New Tabs Feature on Email
+ My View: What Marketers Can Learn From One, Two, Three Levels of Data
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How-To How to Create Your Hourly Rate for Digital Marketing Services
By Rob Eleveld
The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated billable rate. Read More
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Podcast Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans). Read More
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PRO [PRO Favorite How-To Guide] Facebook Marketing: 10 Keys to Lasting Success
This 48-page guide explains how to maintain your footing and stay relevant on Facebook through whatever Zuck might cook up. It covers 10 keys for lasting success, with special tips and examples for making the best use of those keys in the current Facebook environment. Read More
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Survey Says
The Impact of Gmail's New Tabs Feature on Email Read Rates
By Ayaz Nanji
The rollout of Gmail’s new Tabs feature, which organizes inbound messages by category, has not significantly affected how many marketing emails most consumers read, according to a recent study. Read More
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Quick Take
It's a Shame You Chose That Name: The Six Biggest Naming Mistakes
By Laurel Sutton
Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map and spark interest among customers. Get it wrong, and you might render your brand invisible—or call attention to it for all the wrong reasons. Read More
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My View What Marketers Can Learn From One, Two, Three Levels of Data
By Aaron Everson
Smart marketers know to collect and analyze data to better understand their customers. They gain incredible insight from these three types of data. Read More
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