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Together with the creative operations platform, Air
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Today's dose of marketing know-how | Tuesday, August 13, 2024
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👋 Hello, Marketer!
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Big shoutout to all who sent me ideas to remember fleeting ideas! Mary sent my favorite: Create a memory chain—find a tangible thing from something nearby to link to the idea, like red mat means buy apples, and then write it down before walking into a new room (Scientific American says walking through a doorway makes us forget things). I’m going to try it, Mary!
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—Bri Krantz | MarketingProfs Marketing Manager
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Marketing Writing Bootcamp returns!
Avoid the TL;DR
There's nothing worse than writing something… and the response is, "Too long; didn't read." Join us at Marketing Writing Bootcamp, where 10 expert writers reveal their tips for crafting irresistibly engaging content. Wednesdays, Sept 4-Nov 6.
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In This Issue
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ARTICLE
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Is Cold Email Dead?
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Love my PRO subscription—well worth every penny."
—MarketingProfs PRO member, 2024
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SPONSORED
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A Field Guide for Creative Ops
Brand-building is hard these days. But Creative Ops is your most important key to effectiveness. You may not know why, or how, so this new report aims to change that—and help you take creative and brand projects from ideation to execution.
Download this essential guide ➔
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RESEARCH
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Are AI Tools Disrupting Google's Search Dominance? Not Yet.
Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.
Check out the study findings ➔
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SPONSORED EMAIL REPORT
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Acquisition Email: Higher ROI, Zero Misconceptions
Marketers can fall victim to acquisition-email myths, leading to underwhelming results. Data Axle's 2024 Acquisition Email Report sheds light on those misconceptions and dives deep to reveal data-driven tactics for remaining privacy-compliant while acquiring more customers.
Get more customers today ➔
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INFOGRAPHIC
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10 Tips to Improve Your Content Marketing Visuals
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
WOW Your Customers
Lead your audience with empathy and understanding to create that feeling of "WOW, they really get me!" CX pro Jeannie Walters hosts Customer Journey Maps for Marketers: Understand and Exceed Expectations. This Master Class is available now, and it's included with a PRO membership.
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PROFS PICK—SPONSORED
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How do you make creative work you can be proud of—at scale, consistently?
Imagine a way to manage the creative process from ideation to delivery—without collaboration chaos. Imagine Air: an end-to-end solution to collect, organize, and get feedback for your digital assets. Visual-first organization. Timestamped video feedback. Open API to integrate with your favorite tools. And so much more. Including Air's AI enhancement, called Paige, which automates your trivial tasks using facial recognition, custom object recognition, and auto-searchable video transcription. And maybe the best part? Simple, transparent pricing. And 3 MONTHS FREE when you mention MarketingProfs to the Air sales team. Reach out today to make your creative process a breeze—with Air.
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Upcoming Events
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AUG
14
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Session 2 of our 4-week Marketing Fundamentals Working Webinar Series
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SEP
4
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Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6.
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SEP
5
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60-minute webinar | sponsored by ON24
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NOV
12-14
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Join us live in Boston for the best B2B marketing conference on the planet.
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We ❤️ Your Feedback
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