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Tuesday, August 13, 2019

How to Create Effective Sales Enablement Content
A Great Conference Experience Isn't Just About What Happens in the Session Rooms
The Paid Social Platforms Marketers Plan to Invest In [Study]
Ready for the Holiday-Shopping Season? It's Almost Time... [Infographic]
 
How to Create Effective Sales Enablement Content
In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.
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2019 Gartner Magic Quadrant for Web Content Management
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See who is in, who is out, and what has changed in the world of web content management (WCM). Download a complimentary copy of latest Gartner Magic Quadrant, courtesy of Episerver, a content management system Leader for the fifth year in a row. Download now.
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A Great Conference Experience Isn't Just About What Happens in the Session Rooms
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What leaves a lasting impression—and helps make ideas stick—are the moments. Moments that are built on relationships and inspiration that extend beyond the session room walls. Make your moments at #mpb2b.
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The Paid Social Platforms Marketers Plan to Invest In [Study]
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research. Check out the findings.
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Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]
Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday-shopping season is a great starting point.
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Profs Picks
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Are you on the lookout for a better content management system (CMS)? If so, you could probably use objective third-party research to help you make the right choice. Luckily, analyst firm Gartner has published its latest "Magic Quadrant for Web Content Management" (WCM). It gives you overview of the WCM market, the strengths and cautions of each included vendor, and assessments of each vendor's ability to execute and completeness of vision. Download your complimentary copy now.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.
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—Vahe Habeshian, Director of Publications
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