MarketingProfs Today: Content for Prospects | Bad Data Reporting | Livestreaming Video | Mobile Search Rank

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In this issue

1.	How-To: How to Get Sales Prospects to Care About Your Marketing Content
2.	Article: From Data to Intelligence: How Not to Sabotage Good Data With Bad Reporting
3.	PRO On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix
4.	Survey Says: The Correlation Between Mobile Page Speed and Search Rankings
5.	Infographic: 64 Statistics That Will Guide Your Content Marketing

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How-To

How to Get Sales Prospects to Care About Your Marketing Content

By Randy Frisch

Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about. Read More

From Data to Actionable Intelligence: How Not to Sabotage Good Data With Bad Reporting

By Jennifer Scheer

You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think. Read More

FOR PRO Members

On-Demand Seminar: How to Add Livestreaming Video to Your Marketing Mix

In this Teach Me How seminar, you'll learn how to use livestreaming video to connect with your community; what the pros and cons are of choosing a streaming app over traditional video, webinars, and podcasts; and how brands across various industries have had success with livestreaming. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Correlation Between Mobile Page Speed and Search Rankings

By Ayaz Nanji

There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search engine results pages, according to recent research from Searchmetrics. Read More

AT-A-GLANCE

64 Statistics That Will Guide Your Content Marketing [Infographic]

By Laura Forer

A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you. Read More

event calendar

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