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MarketingProfs
Aug 13, 2015 Vol. 14, No. 156
In this issue
1. How-To: Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
2. Quick Take: Three Tools to Help You Generate Killer Content Ideas
3.  PRO  MarketingProfs University: SEO and How Customer Experience Impacts Search
4. Survey Says: The Top 10 Online Video Sites and YouTube Channels
5. My View: Four Marketing Lessons I Learned From Working as a Line Cook
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How-To
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Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of Apps
By Razwana Wahid
You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs University: SEO and How Customer Experience Impacts Search
In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, you'll learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. Read More
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Survey Says
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The Top 10 Online Video Sites and YouTube Channels
By Ayaz Nanji
Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States. Read More
Quick Take
Three Tools to Help You Generate Killer Content Ideas
By Jeff Julian
For most marketers, coming up with content ideas are easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But, after a while, the well starts to run dry. Read More
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My View
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Four Marketing Lessons I Learned From Working as a Line Cook
By Talia Shani
I was a line cook for years and learned that the work was hard, fast-paced, and addictive—not unlike marketing. The lessons I learned in the kitchen apply to marketing departments, too. Read More

event calendar

Aug 13 PRO Seminar—SEO: How Customer Experience Impacts Search
Aug 14 Virtual Conference—Marketing Strategy & Planning: Like a Boss
Aug 19 FREE Seminar—Create the Perfect Marketing Strategy for Your Business
Aug 20 PRO Seminar—How to Improve Your Writing With a Crappy First Draft
Aug 25 FREE Seminar—10 Dos and Don'ts for Web Pages and Emails
Sep 10 PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 15 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Oct 20–23 B2B Marketing Forum 2015—Register now to save up to $300

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