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| By Mimi Miles |
| These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
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| By Kerry O'Shea Gorgone |
| Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice.
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| In this 23-page guide, you'll learn how to optimize your content for search engines by identifying your target audience and the types of information they search for; crafting strategies for using keywords and links to boost your ranking; and evaluating and improving your search engine results.
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| By Jo Roberts |
| The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists.
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