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In This Issue
+ How-To: Four Keys to a Successful Mobile Web Marketing Strategy
+ PRO Seminar: Solutions to 10 Confounding Content Marketing Challenges
+ Survey Says: Leading Brands Becoming Active on Instagram
+ Quick Take: PPC Ads Don't Cannibalize Organic Search Listings [Infographic]
+ My View: The Push and Pull of Social and Traditional Marketing Integration
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How-To Four Keys to a Successful Mobile Web Marketing Strategy
By Anne Thomas
Does your business have a mobile site that is designed with your mobile customer in mind? Is it a branded, usable, engaging experience? If the answer is no, or if you're not sure, it's time to become mobile-friendly. Read More
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PRO PRO Seminar: Solutions to 10 Confounding Content Marketing Challenges
Ann Handley and Stephanie Tilton will answer your toughest content marketing questions and share their favorite tools and platforms for content distribution, management, and workflow. In the process, you'll learn to create content more efficiently. Read More
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Advertisement  Is your marketing older than old school? Then join MarketingProfs in Boston at B2B Forum—this is not your father's B2B. Lead gen, social, content, mobile, and more, we've got awesome advice on hot new strategies and tactics to improve your marketing. Oct. 4 – 5 (workshops Oct 3). Register now.
Survey Says
Leading Brands Becoming Active on Instagram
The world's leading companies are becoming more active on Instagram, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, 40% now have an Instagram profile. Read More
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Quick Take
PPC Ads Don't Cannibalize Organic Search Listings [Infographic]
One theory that some search marketers hold is that purchasing Google AdWords does not make financial sense because PPC ads will cannibalize organic listings. But findings from a Google analysis prove wrong that notion. Read More
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My View The Push and Pull of Social Media and Traditional Marketing Integration
By Jason Falls
A great push-and-pull debate still rages between traditional-media loyalists and new-media enthusiasts. One traditionalist I enjoy going back and forth with is Bob Hoffman, CEO of Hoffman-Lewis and blogger at Ad Contrarian. Read More
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Aug 9-27
 MarketingProfs University—Search Marketing School: PPC 
Aug 14
 FREE Seminar—PPC Landing Page Makeover Secrets: Simple Changes Will Increase ROI
Aug 16
 PRO Seminar—Solutions to 10 Confounding Content Marketing Challenges
Aug 21
 FREE Seminar—Winning Strategies for Driving Results with Video and Social Media
Aug 23
 PRO Seminar—Breaking Down Silos to Build Better Marketing Campaigns
Sep 13-Oct 1
 MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
 Virtual Conference—Content Marketing sign up for free!
Oct 4-5
 B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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