MarketingProfs: Interactive marketing | B2B Forum keynotes | B2B experiential | Practical 'New Normal' tactics | Survey takers

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Wednesday, August 12, 2020

	What Is Interactive Marketing, and How Does It Help Your Bottom Line?
	An Inspirational Lineup of Speakers to Keynote B2B Forum 2020 PRO event
	Six Ways B2B Marketers Can Harness the Power of Experiential Marketing
	SEO for (Non-Techie) Marketers: The Art of Being Found PRO Master Class
	Why Customers Take Brand Surveys [Study]
	Practical Marketing Strategies for the New Normal MarketingProfs event

What Is Interactive Marketing, and How Does It Help Your Bottom Line?

New forms of marketing seem to rise to the top of the priority list every few months. But being able to read and respond to your customers' actions is arguably the most valuable currency for engagement. And, for that, an interactive marketing strategy is a priority.

An Inspirational Lineup of Speakers to Keynote B2B Forum 2020

MarketingProfs PRO event

David Meerman Scott, Ty Heath, Kevin Carroll. Those are just three of the marketing visionaries who will take to the virtual stage this November at B2B Forum to help you do better work today and prepare for what comes next. Learn more about the speakers.

Six Ways B2B Marketers Can Harness the Power of Experiential Marketing

B2B marketers who relied on tradeshows and conferences will be itching to go back to how things were before the pandemic hit. But maybe not exactly how things were—because there is a better way to reach people in-person: experiential marketing (yes, for B2B, too).

SEO for (Non-Techie) Marketers: The Art of Being Found

MarketingProfs PRO Master Class

If you're looking to make every piece of content count, you won't want to miss this comprehensive (no fluff!) Master Class. You'll gain the confidence to guide the SEO efforts in your organization: setting the strategy, creating the content, and measuring the business impact. Learn more.

Why Customers Take Brand Surveys [Study]

Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded for their opinions, according to recent research. Check out more findings from this study.

Practical Marketing Strategies for the New Normal: A Doubleheader Webinar

MarketingProfs event

All of marketing is changing really fast, from strategy to processes to events to much more—including our jobs and careers. But we can learn to adapt and thrive—and help our companies do the same. These 2 webinar sessions will cover B2B marketing strategy and agility in tough times and ways to use digital channels for our marketing. Sign up here (it's free!).

Profs Picks

MarketingProfs Events

In this tough climate, you need to show marketing ROI and prove the worth of your team—and your own. We've all had to double-down on digital and content marketing during this pandemic, and we've all needed to prove we can drive revenue. And doing all that takes some serious planning chops. Which is where this Marketing Strategy Friday Forum virtual event comes in: 3 sessions—on measurable content strategy, revenue-driving digital marketing, and a proven planning framework. They're presented by industry experts, with live interactive Q&As, and downloadable resources and guides. Sign up now (it's all free!).

All of marketing is changing really fast during this pandemic, from strategy to processes to events to much more—including our jobs and careers. But as marketers we can learn to adapt so we can thrive, and we can help our companies do the same. And that's where our Marketing Strategies for the New Normal: A Doubleheader Webinar comes in with practical, highly useful tips and advice from experts to help you keep up and move ahead. The 2 webinar sessions will cover B2B marketing strategy and agility in tough times and ways to use digital channels for marketing success. Sign up now (both sessions are free!).

Upcoming Events

AUG

[Doubleheader Webinar Event] Strategies for the New Normal
sponsored by Adobe - Marketo Engage | 90 minutes

AUG

[Friday Forum] Marketing Strategy
sponsored by Obility | 3 live sessions

AUG

[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes

AUG

[Webinar] Benchmarking Your Webinars for a Post-COVID World
sponsored by ON24 | 60 minutes

AUG

[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes

OCT

[PRO Master Class] The Art of Being Found: SEO for (Non-Techie) Marketers
Live Kickoff | 60 minutes

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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