MarketingProfs Today: Call Analytics Platforms | Facebook vs. Adblockers | Sales Efficiency

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In this issue

1.	How-To: Four Things to Look for in a Call Tracking Provider
2.	#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week
3.	PRO Toolkit: Email Campaign Planner
4.	My View: Why Your Sales Reps Aren't as Efficient as They'd Like to Be
5.	Survey Says: The Companies With the Best (and Worst) Website Experiences

You did audience research; you developed personas. Now what? Centerline's persona workshop helps clients power those personas, making them practical, specific and useable. Download now.

How-To

Four Things to Look for in a Call Tracking Provider

By Lance Weatherby

Navigating call tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call analytics software. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Invested in audience research, but overwhelmed with the detail? We have three words for you: rapid persona development. Centerline's persona workshop can help gather and synthesize existing knowledge, leading to better personas. Download now.

Survey Says

The Companies With the Best (and Worst) Website Experiences

By Ayaz Nanji

Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from the Temkin Group. Read More

Quick Take

#SocialSkim: Facebook Takes on Adblockers, Plus 11 More Stories This Week

By Christian Neri

This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show content; and much more... Skim for the scoops! Read More

My View

Why Your Sales Reps Aren't as Efficient as They'd Like to Be

By Robin Nichols

Sales reps are paid to do one thing and do it well: close new business. Unfortunately, they often get saddled down with less-pressing, time-sucking responsibilities. Read More

event calendar

Aug 11	PRO Seminar—Digital Trends for 2017: What You Need to Know Now
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Research Writer: Ayaz Nanji
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