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| By Catherine Sherlock |
| People rarely question the "people buy on emotion..." maxim. But in content marketing, you need to question it. Else you run the risk of not providing the right information or—worse—alienating your audience.
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| We'll examine three primary components of the new business development ecosystem. You'll learn what roles each component is responsible for, how they should be used individually, and how they should be integrated for optimal results.
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| Top B2B Content Marketing Trends in 2013 |
| By Ayaz Nanji |
| The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.
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The Evolution of Marketing Data [Infographic]
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| By Verónica Maria Jarski |
| With each passing decade, marketers' ability to better understand their customers through data deepens. This infographic shows how marketers' use of data has evolved and how they can plan for the future.
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By Perrin McCormick
Though we can't eliminate emails from the business world, we can strive for smarter ones (or "smahter," as they say here in Boston). Consider these 10 tips for wicked smaht communications.
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