MarketingProfs Today: Call Attribution 101 | Automation vs. Customer Relationships

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In this issue

1.	How-To: Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks
2.	PRO Today's Seminar: Digital Trends for 2017: What You Need to Know Now
3.	My View: Marketing Automation Systems Should Help Deepen Customer Relationships
4.	Survey Says: Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?

You did audience research; you developed personas. Now what? Centerline's persona workshop helps clients power those personas, making them practical, specific and useable. Download now.

How-To

Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like Clicks

By Susan Bryant

Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you. Read More

FOR PRO Members

Today's Seminar: Digital Trends for 2017: What You Need to Know Now

We'll share the top digital trends that will deliver today and in the future. We'll walk through the best of what's ahead while gaining insight and tips for real-world application in digital communications, road-map creation, and—most important—performance optimization. Read More

Invested in audience research, but overwhelmed with the detail? We have three words for you: rapid persona development. Centerline's persona workshop can help gather and synthesize existing knowledge, leading to better personas. Download now.

Survey Says

Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?

By Ayaz Nanji

Consumers are significantly more likely to recall brands after seeing sponsored content compared with after seeing pre-roll video advertisements, according to recent research from Nielsen. Read More

My View

Marketing Automation Systems Should Help Deepen Customer Relationships

By Baker Nanduru

Marketing automation systems can help you simplify your workflow—but they don't enable the kinds of "small meaningful gestures" that are the basis of strong relationships. (They should.) Read More

event calendar

Aug 11	PRO Seminar—Digital Trends for 2017: What You Need to Know Now
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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