MarketingProfs Today: Vital Brand and Client Research | Long-Form Content | Motivating Millennials

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In this issue

1.	How-To: Your Marketing Strategy Hinges on Brand and Client Research: The Why and the How
2.	My View: 3 Innovative Ideas for Using Long-Form Content to Successfully Engage Customers
3.	PRO Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line
4.	Survey Says: The Most and Least Meaningful Jobs
5.	Infographic: What Motivates Millennials to Work and Shop

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How-To

Your Marketing Strategy Hinges on Both Brand and Client Research: Here's the Why--and the How

By Joshua Conran

If you don't continually re-examine your clients and your brand in order to communicate your company's unique selling proposition, you could be muddling your value or—worse—speaking to the wrong audience. Read More

FOR PRO Members

Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to increase your bottom line in a meaningful and measurable way. Using these steps, you'll be able to implement a strategy that helps you reach your goals and get a leg up on the competition. Read More

Sysomos provides the world's most advanced social media analytics and reporting. Request your demo today.

Survey Says

The Most and Least Meaningful Jobs

By Ayaz Nanji

Which jobs feel the most meaningful? Do these rewarding professions pay well, or do they require a sacrifice in salary? Read More

Quick Take

What Motivates Millennials to Work and Shop [Infographic]

By Verónica Maria Jarski

Before you engage Millennials, make sure you understand what drives them. Check out these stats about Millennials in the workforce and marketplace. Read More

My View

Three Innovative Ideas for Using Long-Form Content to Successfully Engage Customers

By Jason Illian

Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how. Read More

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