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In this issue

1.	How-To: How to Create Content About Things You Know Nothing About (Yet)
2.	Podcast: Education and the Aspiring Marketer: Chapman, Osinubi, and Bassett
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line & Call to Action
4.	My View: The Biggest Tech Challenges of Today's Digital Publishers
5.	Survey Says: The 11 Most Common Website SEO Issues [Infographic]

You did audience research; you developed personas. Now what? Centerline's persona workshop helps clients power those personas, making them practical, specific and useable. Download now.

How-To

How to Create Content About Things You Know Nothing About (Yet)

By Bana Jobe

As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast. Read More

Podcast

Education and the Aspiring Marketer: C.C. Chapman, Temitayo Osinubi, and Michelle Bassett on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marketer and educator C.C. Chapman and recent Internet marketing graduates and authors Temitayo Osinubi and Michelle Bassett discuss modern marketing education. Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

Invested in audience research, but overwhelmed with the detail? We have three words for you: rapid persona development. Centerline's persona workshop can help gather and synthesize existing knowledge, leading to better personas. Download now.

Survey Says

The 11 Most Common Website SEO Issues [Infographic]

By Ayaz Nanji

Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. Read More

My View

The Biggest Tech Challenges of Today's Digital Publishers

By Hadas Moked

As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers. Read More

event calendar

Aug 11	PRO Seminar—Digital Trends for 2017: What You Need to Know Now
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Aug 23	FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30	FREE Seminar—How to Use Live Video to Drive Qualified Leads
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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