MarketingProfs Today: Effective B2B Social Media | Ditch YouTube for Facebook? | Subject Line Words

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In this issue

1.	How-To: Four Powerful Tips for a Highly Effective B2B Social Media Strategy
2.	My View: Should Marketers Ditch YouTube for Facebook?
3.	PRO MarketingProfs University: SEO and How Customer Experience Impacts Search
4.	Survey Says: The 10 Best (and Worst) Performing Words in Email Subject Lines
5.	Infographic: The Science Behind Why Native Ads Work

Customers on social are a needle in a haystack. Consider Sysomos your magnet. Request your demo today.

How-To

Four Powerful Tips for a Highly Effective B2B Social Media Strategy

By Jawad Khan

Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course. Read More

FOR PRO Members

MarketingProfs University: SEO and How Customer Experience Impacts Search

In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, you'll learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. Read More

Sysomos provides the world's most advanced social media analytics and reporting. Request your demo today.

Survey Says

The 10 Best (and Worst) Performing Words in Email Subject Lines

By Ayaz Nanji

If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. Read More

Quick Take

The Science Behind Why Native Ads Work [Infographic]

By Verónica Maria Jarski

Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads. Here's a look at the science behind that engagement. Read More

My View

Should Marketers Ditch YouTube for Facebook?

By Nicole Larraui

When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant. Read More

event calendar

Aug 11	FREE Seminar—Develop Your B2B Customer Journey in Six Steps
Aug 13	PRO Seminar—SEO: How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss
Aug 19	FREE Seminar—Create the Perfect Marketing Strategy for Your Business
Aug 20	PRO Seminar—How to Improve Your Writing With a Crappy First Draft
Aug 25	FREE Seminar—10 Dos and Don'ts for Web Pages and Emails
Oct 20–23	B2B Marketing Forum 2015—Register now to save up to $300

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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