Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, August 1, 2024
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👋 Hello, Marketer!
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Today's shoutout goes to the often overlooked hero of marketing efforts: fonts. They can make or break a design (and churn stomachs at the mere hint of the word "papyrus"). You can use them to evoke an array of emotions. Professional vs. playful. Calm vs. spooky. Typical vs. bold. That's a lot of character!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance
Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Best conference I've ever been to: perfect size, great variety of sessions, so many actionable ideas!"
—B2B Forum attendee
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ARTIFICIAL INTELLIGENCE
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AI Update, August 1, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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Drive Email Results: How to Maximize Deliverability and Engagement
Email marketing is effective only if your emails get read! Step 1 is making sure they get delivered to inboxes. Step 2 is getting recipients to open them—then read them and take action. Get insider tips, tricks, and tactics to make Step 1 & 2 vastly more likely—and your emails wildly more successful.
Register now ➔
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INFOGRAPHIC
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How to Create Insightful and Actionable Buyer Personas
This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.
See the infographic ➔
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PODCAST FROM THE ARCHIVES
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Creating Compelling Experiences With Data + AI for B2B Consumers
Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Become Besties With Sales
Marketing and Sales want the same thing: to gain more customers! So why not align the teams and become besties? Join sales enablement consultant Pam Didner to create marketing that supports the sales process and attracts your ideal clients. The Sales Enablement Working Webinar Series is available to PRO members now.
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45-minute webinar | sponsored by Acoustic
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9
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SEP
4
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Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6.
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